Unlimited Autoresponders
Ezy-Autoresponder supports unlimited autoresponders to automatically email your subscribers after they are in your database. Autoresponder emails can be sent according to specific preferences e.g. age, sex, location etc. to help target your market specifically.
What is an Autoresponder
An autoresponder allows you to email your database to send single broadcast emails such as a newsletter or send a series of email campaigns. It is an email program that allows you to set up a response (or series of responses) to be delivered on a time schedule in the future. This could be in one hour or even in one month, the amount of time does not matter.
How Using an Autoresponder Will Benefit Your Business
Autoresponders give you the ability to contact your customers without the need to write individually to each of them. This could be a problem if you have lots of customers. Some examples of how you can use autoresponders include:
- Set up an email course for subscribers to be sent over several days or weeks
- Automatically follow up by email any customers that have purchased from you
- Automatically send newsletters based on a subscribers preference e.g. send Brisbane market information to subscribers from Brisbane and Melbourne market information to subscribers from Melbourne
- Integrate your autoresponder into your website to automatically follow up enquiries and newsletter or information requests
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How Do I know That The Autoresponder Is Working For My Business
After customising your responses and sending newsletter broadcasts you need to know how they are performing so you can get the best marketing results. Marketing analytics helps you determine how well each email is performing and even how well a list is performing in comparison to your other lists. It tells you open rates, unsubscribe rates, how many emails have been forwarded and so on so you can see how popular an email is. If you notice a lot of unsubscribes from a certain email it is a good idea to change that email.
Increasing Sales Using Your Autoresponder
You can look in any internet textbook to find that your potential customers need approximately 7 communications from you before they will make a purchase. Your autoresponder is a way to make these communications automatically. The more exposure you give your potential customers the more likely they are to buy from you, whether you are an internet business or normal brick and mortar business it’s easy to see that your autoresponder will increase your sales – and for the most part, automatically. Ezy-Autoresponer takes care of everything!
Why Email Marketing
Email marketing is a cost effective way to stay top of mind when your customer is thinking about making a purchase. It may also help to secure those customers who have purchased from you before but have since lost contact.
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